Lowe's wanted to make a brand film for the first time in their history. The result is a 3-minute story based on the simple truth that love brings a home to life. The film was run in prime time as a commercial break takeover during the finale of The Voice. After more than 10 million viewers saw the original broadcast, more than 18 million people watched it on line. It was covered in every major creative publication in addition to a high profile piece in Forbes.